Content Strategy


Brand-centric content plan with content pillars and  editorial direction for content made by (or for) the brand. Also developed a tone of voice guidelines for social media.
(via MoreSleep)


Assisted in creating a tone of voice and guidelines for social media as part of the brand’s efforts to create more content about urban lifestyle.
(via Akqa)


Created content pillars and a tone of voice for the brand to begin communicating the brand’s vision for urban mobility rather than only its product. 


Mini Living

Assisted in the development of Mini Living’s exhibition, ‘Built by All’, at Salone del Mobile ‘18—an interactive, modular living space.
(via Meiré und Meiré)

Assisted in the development of the concept for the ‘Field Notes Capsule Collection’, focused on the movements of urban travellers.
(via Meiré und Meiré)