Content Strategy



NIVEA MEN


Assisted in developing a global communication platform for the brand , championing progressive masculinity.
(via KKLD*)

Qwstion 


Developed an editorial direction for content made by (or for) the brand. Also developed tone of voice guidelines for social media.
(via MoreSleep)


Gore-Tex


Assisted in creating  tone of voice guidelines for social media. Part of the brand’s global rebranding and pivot towards urban lifestyle garments.
(via Akqa)

unu


Created content pillars and  tone of voice guidelines to help shape the brand as a connector for urban experiences.



Concepting


MINI Automotive


Created concepts for both ongoing and campaign social media content across their global channels. 
(via KKLD*)


MINI Living


Assisted in the development of Mini Living’s exhibition, ‘Built by All’, at Salone del Mobile ‘18—an interactive, modular living space.
(via Meiré und Meiré)


Assisted in the development of the concept for the ‘Field Notes Capsule Collection’, focused on the movements of urban travellers.
(via Meiré und Meiré)

Social Media


MINI Automotive


Wrote copy for a majority of ongoing and campaign social media copy for MINI Automotive global channels.
(via KKLD*)

Qwstion


Wrote social media copy for the launch of their Bananatex™ product line.