Assisted in developing a global communication platform for the brand , championing progressive masculinity.
Developed an editorial direction for content made by (or for) the brand. Also developed tone of voice guidelines for social media.
Assisted in creating tone of voice guidelines for social media. Part of the brand’s global rebranding and pivot towards urban lifestyle garments.
Created content pillars and tone of voice guidelines to help shape the brand as a connector for urban experiences.
Assisted in the development of the concept for the ‘Field Notes Capsule Collection’, focused on the movements of urban travellers.
(via Meiré und Meiré)